Multicast is one of the best service which will be going to spread enormously itself in next generation network. It means everyone will use videos or iptv at their end. This can be judged from the Bejing Olympic Games that how the multicast had been used to deliver the services to the end users and really cisco did a great job for this. From the stats I come to know that more than 9.9 million hours of video consumed through for Beijing Games which is approximately equivalent of 1126 years of video. Really a mammoth number. So be preparing with multicast if you are not. Here are some of the record-breaking NBCOlympics.com video traffic statistics:
• Video Streams: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined
• Unique Users: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined
• Page Views: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined
• Hours of Video Streamed: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video.