Why Notify Subscribers of New Posts in WordPress?

Why Notify Subscribers of New Posts in WordPress?

For most websites, nearly 70% of website visitors will never come back again. By notifying subscribers that you’ve published a new post, they’re likely to return to your WordPress website to read it.

This lets you provide more value and deepen the relationship with your subscribers. For online stores, notifying subscribers of new posts will help you to turn those subscribers into loyal customers.

That being said, let’s look at how you can notify subscribers of your new posts using a few different methods. Simply use the quick links below to jump straight to the method you want to use to send post notifications.

Method 1. Send New WordPress Posts to Email Newsletter Subscribers

Your email list is one of the best ways to notify your subscribers that you’ve published a new blog post.

If you haven’t started your email list yet, then you need to choose the right email marketing service provider to get started.

We recommend using Constant Contact since it’s one of the best email marketing services for small businesses.

Constant Contact

It’s easy to use and is the most beginner friendly email marketing service. You get simple tracking and reporting, unlimited emails, social media sharing tools, segmentation, a free image library, and much more.

Plus, it offers unmatched customer support across channels like live chat, email, phone, and more.

For more details on setting up your email list and sending emails, see our guide on how to create an email newsletter the right way.

Constant Contact includes all the tools you need to send your new posts to your email newsletter subscribers. You can even embed your new blog post directly into your email.

Add blog post in Constant Contact

If you’re using a different email marketing service like HubSpot, ConvertKit, Drip, or something else, then the process will be similar.

Method 2. Send an Automatic RSS Email to Your Subscribers

RSS feeds are a technology built in to WordPress that sends out regular updates whenever you publish a new blog post.

RSS feeds work by publishing your latest content in a structured XML document. The document by itself isn’t very readable for humans.

But you can use the RSS feed on your website to automatically send out an email whenever a new blog post is published. That means you wouldn’t need to manually create an email newsletter each time.

To do this, we recommend using Sendinblue. It’s another popular email marketing service that offers a forever free plan to send up to 300 emails a day and supports unlimited email contacts.


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